This spot showcases the Audi A4 2.0 TDI “e” and first aired earlier this month in Spain (it will roll out across Europe very soon). According to AdLand, the whole point of this was to represent Audi’s new tagline – “Efficient technologies, intelligently combined” – through a “highly complex yet ethereally beautiful visual device”.
You ask me, it looks like a giant transparent Rubik’s Cube. But as usual with Audi, it looks very very sleek and makes the message easily understandable. Brilliant!
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