Off the Pedal

How long and winding will the road of Toyota’s recovery be? Well, of course, step one is to find the cause, right? But what if there is no cause… at least, no equipment failure. Consider 56 fatalities involving sudden acceleration analyzed by the LA Times.

In the 24 cases where driver age was reported or readily inferred, the drivers included those of the ages 60, 61, 63, 66, 68, 71, 72, 72, 77, 79, 83, 85, 89–and I’m leaving out the son whose age wasn’t identified, but whose 94-year-old father died as a passenger.

Did you notice that in each of those cases the drive was 60 or older? What if sudden acceleration is really a case of… irrational exuberance? Perhaps you’re wondering how such an incident might unfold.

A driver would step on the wrong pedal, panic when the car did not perform as expected, continue to mistake the accelerator for the brake, and press down on the accelerator even harder.

If this theory pans out, we’re talking about a series of senior moments. Self-imposed sudden acceleration!

This had disastrous consequences in a 1992 Washington Square Park incident that killed five and a 2003 Santa Monica Farmers’ Market incident that killed ten—the New York driver, Stella Maycheck, was 74 (and quite short); the California driver, George Russell Weller, 86.

Audi had similar problems ten years ago.

We’re seeing the same pattern again today.  Initial reports of a problem, followed by dozens of new reports “coming to light” as people seek to blame their earlier accidents on sudden acceleration.

Just imagine – if Toyota turns out to be innocent, the apology due the company from the media would dwarf the groveling that would be owed OJ Simpson if one day he actually does corner the real killer on the 12th hole!

Even if one believes all the hype, the reaction so far has been a giant overreaction.  Fifty-odd deaths over 10 years and millions of Toyotas is a drop in the bucket compared to the general risk of being on the road at all.

This could be very good news for Toyota, and very bad news for senior drivers.

[Via http://realclearthinker.com]

The Big Day

Well, thought I was headed to meet my man from Lyle Pearson Volvo, who’d been kind enough to offer to meet me more than half way in Idaho Falls, ID with Sven the long awaited Volvo XC60.  But my understanding has changed a little.  I’m still going to IF to get the car, but I’m meeting another Volvo owner, who was in Boise on Friday doing business and hoping to pick up his new XC70, but it’s still stuck in customs and didn’t arrive.  So, apparently, my man at Lyle Pearson asked this other guy, Jack to drive my car to IF for him, since they live there anyway.  But no one asked ME if that was cool. I had all this paperwork I’m supposed to bring with me to sign, does Jack have the authority to dot he paperwork?  I’m a little confused.  And,  just out of curiosity, what would have happened if Jack had gotten into an accident?  Who’s insurance would that be under?

My husband commented that I’ve been very patient, but I may have just lostg some of that patience.

SERENITY NOW!  breathe deeply, we’re going to go get Sven right now…

[Via http://flyingtodrive.wordpress.com]

2011 Audi A1 S-Line

Audi unveiled the S-Line package for the new A1 small hatchback at the Geneva Motor Show. And even if it adds no performance upgrades, the S-Line package adds a more dynamic appearance.

The package includes: 17- or 18-inch cast aluminum wheels, S line sport suspension with dynamic suspension tuning, leather-wrapped sport steering wheel and sport seats. At the exterior the A1 S-Line gets revised front bumper, a larger roof-mounted spoiler and a rear diffuser.

Also, if so desired, components such as the seat covers, the air nozzle housings and the inlays in the doors can be painted in fresh, expressive colors.

[Via http://autowheel.wordpress.com]

Can we still drive safely? Almost every car manufacturer has to recall cars. An Overview

It was, still is big news, Toyota has to recall 8.5 millions of cars due a problem in the braking system.

 Nissan announced today that 539.864 cars will be recalled to break pedals and fuel gauges.  They announced that no accident has happened yet.

 This seems like big news today, but this happens all the time and the good news is that most manufacturers fix the problem,  On the other hand, some of the issue are rather serious, like airbag issues, fuel tank issue.

 Some small overview

 Last Sunday, 28-2-2010,  GM recalls 1.3 millions Chevrolet and Pontiac Compact Cars sold in USA, Canada and Mexico to fix power steering motors that can fail.
They blame partially the supplier which is again owned by Toyota
http://news.bbc.co.uk/2/hi/business/8544989.stm

 Daihatsu recalls 60.000 vehicles due to faulty airbags that could accidentally inflate

 Suzuki recalls vehicles related to 2005 – 2009 models of its Every Van and Mazda Scrum who is build for its partner company.

Peugeot Citroen recalls 90.000 cars made in Czech Republic of accelerator pedal fears

http://www.guardian.co.uk/technology/2010/jan/31/peugeot-recall-cars-accelerator-pedals

 In December 2009, Renault recalls Koleas in china due a steering effect

 In October 2009, Ford recalled 4.5 million vehicles, equipped with Texas Instruments speed control deactivation switches.  

In 2001 Mercedes recalls 150.000 cars due airbag issues; in 2007 Mercedes recalled 130.000 vehicles in Germany,

In 2008, BMW recalls 150.000 vehicles due a Airbag senor fix http://www.reuters.com/article/idUSLE72003720080814

Volkswagen, September 2009, recalls the Audi TT, TT Roadster and A3 due a problem fuel tank ventilation valve issue, which in some circumstance can put the car on fire

http://www.lemonauto.com/complaints/1_audi_recalls.htm

 Conclusion
The positive news is that most of time, no deadly accidents happened and the manufacturers reacted fast.

Do we need to be afraid of driving cars?  I don’t think so, the change of having a deadly accident is much higher due a human fault then the previous described recalls but as customer we have to react even faster in the future and we must expect higher quality for the high price we pay for the car.

 Drive safely!!!

In case you know some other car manufacturers recalled their vehicles, let me know, we add to the list.

[Via http://frederikvanlierde.wordpress.com]

Famous Logo Evolutions

A brand’s logo is arguably the most important part of it’s image.  Yes, it is literally an image, but a logo is more than just that.  A good one communicates certain emotions and feelings.

Logos have come a long way over the years, both visually and “emotionally.”  Here’s an interesting look at some well-known brands and how they’ve evolved.

Apple

Microsoft

IBM

Firefox

Google

Canon

Nokia

Shell

Playboy

WWF

Nike

Pepsi

Coca Cola

Starbucks

Adobe

FedEx

Walmart

Volkswagon

BMW

Audi

Underground Art Concepts

Haha, you know I had to throw that last one in there.  If you’d like more info on the logo evolutions, check Bored Panda for a great rundown.

-Bendey

[Via http://topbestautonews.wordpress.com]

Doyle's green dream is our nightmare

Audi recently ran a commercial that illuminates our present situation, highlighting the “Green Police.” Al Gore smiled broadly, thinking to himself that Utopia has finally been achieved.

 Jim Doyle probably smiled, thinking that Wisconsin will soon mirror Audi’s green world with the passage of his Clean Energy Jobs Act. But Utopia will be the farthest thing from the reality of living in a world with higher gas taxes, mandated energy efficiency improvements on our homes, strict emissions standards and limits on how long you can idle in your car every hour. Instead, we will be living in a green Orwellian nightmare if Doyle gets his way.

 The commercial depicts Paul Blart-like envirocops frisking a hapless shopper who choose plastic over paper, a late-night snacker caught in a helicopter spotlight for simply throwing away an orange rind, and a homeowner being dragged from his home for using incandescent light bulbs. The only way to avoid these humiliations is to conform to the green rules and regulations of the “Green Police,” or to buy Audi’s Clean Diesel vehicles.

Some may say Audi was using the absurd to guilt gullible Americans into buying their cars. However, there are real green police lurking out there — Israeli officers enforce the edicts of the Ministry of Environmental Protection; New York has a Department of Environmental Conservation with a force affectionately called the “Green Police;” and the United Kingdom employs a squad dressed in green jackets to monitor for excessive CO2 emissions. I don’t think Audi was using the absurd, the company was tapping into reality.

If Gore and Doyle get their way, the scenes in the commercial will be the tip of the iceberg. Forget the cold, icy stares for not having a canvas bag at Sendik’s, instead worry about holding onto your job when Wisconsin businesses are saddled with higher energy costs and forced conservation. According to Wisconsin Manufacturers and Commerce, the Clean Energy Jobs Act could eliminate up to 43,000 jobs.

“Manufacturing jobs depend on affordable energy and affordable electricity,” said Scott Manley, WMC director of environmental policy. The WMC also feels the Wisconsin-only global warming initiative will place our state and workers at a competitive disadvantage in terms of energy costs, tax rates and regulations.

And the WMC are not alone. More than 60 percent of voters polled last year said solving global warming is not simply a Wisconsin issue to solve and that they did not favor Doyle’s proposals.

If job losses aren’t enough to cool enthusiasm for Doyle’s legislation, what about the provision that would limit your choice of electronic gadgetry? Doyle is proposing the prohibition of certain consumer electronics that use more than a specified amount of electricity in “standby mode.” If your iPod, Smart phone or Blackberry doesn’t meet Jim’s standards, there could be fines of up to $100 for each device sold or offered for sale.

With all that in store for us if Doyle’s misnamed “Clean Energy Jobs Act” is enacted, maybe Audi’s Green Police world isn’t all that bad.

[Via http://govfreak.wordpress.com]

On the Move

TheTalkyOne by novero is a sleek and minimally designed universal Bluetooth® speakerphone with a single touch button – ideal for taking calls and streaming music wirelessly in the car, home or office. Debuting in cool white and chrome, its slim shape is designed to provide a truly uninhibited mobile experience, one that allows your mobile life to exist wherever you are.

It can be securely positioned on any number of surfaces, including sun-visors and sloping dashboards. Its multipoint capabilities allow two phones to be connected at the same time and its crystal clear speakerphone and supreme noise cancellation technology can turn any call into a conference call.

novero develops, produces and distributes wireless communications solutions, which seamlessly fit into people’s lifestyles. After the automotive division successfully separated from Nokia in 2008, the novero team used its creativity and experience to create a new line of wireless products for car makers and end users. novero provides built-in bluetooth solutions to customers like Audi, Mercedes, Bentley, Volkswagen and BMW.

[Via http://avantoure.wordpress.com]

Looking back at the past decade in motoring: Part 1

So then, it’s a new year, but it’s also the dawn of a new decade (Admittedly, it has been for almost two months now, but a series of articles like this takes some time). So we decided to look back into the last decade and talk about some of the big events which happened. It was undoubtedly a great decade for cars, so there’s plenty of stuff to get through. There were also some bad moments though, and we’ll be discussing those as well over the next week or so with a series of articles.

Speed Record Showdown

One of the biggest things to happen was all the cars reaching for the production speed record. It started in 2005 with the Bugatti Veyron. It has been praised as one of the greatest cars of all time, even winning Top Gear’s Car of the Decade award. Using a quad-turbocharged, 8.0L W16 engine, the car will get from 0 – 100 kph in just 2.5 seconds, but most importantly, it’ll keep on charging to 408 kph (About 253  mph). This was record-breaking. The Veyron was the first production car to ever cross 400 kph.

Others wanted a go at the record too though. So soon enough, more cars began to join the fight. The Shelby Supercars Ultimate Aero Twin Turbo came along in 2007, and it beat the Veyron’s speed with average top speed of about 412kph (Roughly 256mph) after 2 runs, although 414 kph (About 257 mph) was hit in one of the runs. The driver claimed that there was still more to go, but the straight wasn’t long enough. During the time of the record run, the Ultimate Aero TT was powered by a 6.35L supercharged V8, sourced from Chevrolet and putting out 1,183 hp and 1,094 lb-ft of torque. SSC updates the car every year though, and it now has a new, twin-turbo V8 engine, churning out 1,287 hp and 1,112 lb-ft of torque. They’ve also adjusted the aerodynamics and gear ratios and cut down on weight. According to Shelby Supercars, the theoretical top speed, if you find a long enough straight, is 462kph (About 287mph). This isn’t an official figure though. In 2008, 9ff came up with the GT9. It’s loosely based on the Porsche 911 Turbo. Powered by a twin-turbo, 4.2L flat-six generating 987 hp and 711 lb-ft of torque, it reached 254 mph (About 408kph). That’s 1 mph more than the Veyron, but 2 mph shy of SSC’s record. 9ff’s attempts didn’t end there though. Near the end of the decade, they came up with the GT9-R. This is an evolution of the GT9. Details are sparse, but we know that it uses a 4.0-litre flat-six which makes 1120 hp, and 9ff claims a top speed of 414 kph (About 257 mph), enough to break the Ultimate Aero’s official record.

While 9ff worked on the GT9-R, another company stepped into the ring, and surprisingly, they’re a small-time British company, Keating.With their TKR, they are aiming to outclass everyone, even SSC’s claimed top speeds, by hitting 300 mph. During practice runs, they “only” managed 260 mph, but even that would be enough to claim the official record. Official runs will take place sometime during this year, and presumably the GT9-R will make an official run too. The Zenvo ST1 could have participated in this battle with its 1104 hp V8 engine, hooked up to a body weighing just around 1350 kilos, but Zenvo decided to electronically limit the top speed to 375 kph (Around 233 mph). Another notable car to mention is Underground Racing’s twin-turbo Gallardo. This Gallardo has been tuned to put out 1500 hp, but not at the crank, at the wheels, making it even more impressive. Admittedly, this is when it uses VP C16 racing fuel, but it is still quite a feat. It is a one-off though, although it’s hard to understand whether or not Underground Racing will offer the package to other customers, and top speed runs haven’t been done. It has cleared the quarter mile in under 10 seconds though with its owner behind the wheel, and he isn’t a racing driver, hasn’t been to the drag strip for 10 years, and never drove the car until that moment. That is a figure rivaling the Ultimate Aero. The fight will most likely continue, with an even more powerful car promised by Zenvo, Bugatti soon to need a new car, and Arash promising a 1000 hp version of their AF-10. SSC might be updating their Ultimate Aero again this year, and 9ff is likely to come up with a GT9-R replacement in a year or two, especially since its 20 unit production will probably end very quickly.

That’s it for our first part, stay tuned for more in this series.

[Via http://theblogofcars.wordpress.com]

EuroSunday Photo-Meet

Check out my pics from the EuroSunday meet this past Saturday (yeah i know, EuroSunday on a Saturday?)!

So the boys over at EuroSunday.net decided to create a Honolulu chapter for the popular automotive gathering, and I was there to cover the first meet. The original plan was to hold it at Kakaako Waterfront Park, however it seems another organization beat us to the park. So a change of plans was in order, and we all moved over to Fishermen’s Warf. Before long, European’s of all shapes and sizes began rolling in.

While a majority of the cars that showed up were modern, the two old school machines who showed up stole the show. There was a pristine looking Austin Heely, and an equally beautiful BMW 2002 Tii.

All in all, there was a really good turn out of over 20 cars, much more then expected. The cars that came included a bunch of VW GTIs (including an R32!), a few BMWs (including a German market E36 M3!), a perfect looking MkI Range Rover, and even a Porsche 911! A bright yellow Ducati also came to represent the two-wheelers. However the car that stole the show for me personally was a beastly Audi RS6. Can you say 4.2L V8 Biturbo??

Although the event is called EuroSunday, now days ALL makes and models are welcomed. As such a couple of Japanese car’s showed up, however the biggest non-Euro was clearly a monster Corvette, tuned by Lingenfelter!

All in all, a great day! The weather was perfect, the cars were awesome, and the company was fun! Hopefully future EuroSunday events will have even bigger turn-outs. I know I’ll continue to show up when I can, even in my Japanese made Subaru. Who knows, I personally might have a Euro of my own in the future. ^_^

Big thanks to Joe from EuroSunday.net for organizing this get together. And if you’re interested in attending a future event, Joe says he plans on holding one every 4th Sunday of the month (starting on March 28th) and a location to be determined. Head on over to the Hawaii chapter for more info on future events (you gotta register for free first)!

*PS: I know the event is called EuroSunday, but due to Valentine’s day being on a Sunday, this first event was rescheduled for a Saturday. Just to clear up any confusion some of you may have had.

To save space and a shameless plug, check out my FLICKR set for all the pics!

[Via http://joewii.wordpress.com]

The fancy/weight rule, OR How to anticipate dangerous drivers

The fancy/weight rule states that as the cost and/or mass of a vehicle increases, its driver cedes proportionally more culpability for his or her actions on the road, with a special obliviousness reserved for cyclists. I found myself unwittingly in a proof last Thursday night when a certain Mr. Porsche cut in front of me to make a left turn; he had arguably not enough time nor space in which to do so. Extra points go to him for being on the phone. I’m 90% sure he was eating a sandwich in the other hand.

Assign whatever classist reasoning you want to this argument. Clearly, your car doesn’t have to be big or expensive for you to drive it poorly. And I don’t mean to suggest that every last SUV driver takes pains to make cyclists’ lives uncomfortable. But one data point on this graph is infallible. It’s at the intersection where the two curves of cost and weight converge: Range Rover drivers are inarguably the worst.

[Via http://bikescanwork.com]

A1 - isn't that a paper size?

For some reason, Autocar reports that the new Audi A1 is “poised to become the biggest-selling model in the firm’s history following its UK launch this October.” Which is strange, considering some basic facts:

- It’s nothing more than a VW Polo with four rings glued onto the front grill.
- It’s absolutely nothing special to behold. It’s been styled by lazy people, who just did a downsized A3, and said “That’ll do.” The VW Polo its based on is much better-looking.
- It’s horrendously expensive.

But then again, customer stupidity knows no bounds. If absolute automotive cesspools such as the Austin Allegro, Renault Super 5 (the original R5 was sublime) and first-generation Citroen C5 sold like there was no tomorrow, there can be no doubt people will throw their money away on things with four wheels anyone with some sense of motoring judgement sees to be a disaster from miles away.

- It’s got four rings on it. Audi drivers are all stupid.
- Overpricing attracts rich delinquents. If you have an Audi and a VW, that share the same parts, same servicing in the same place, but charge €300 for servicing the VW and €400 for the Audi, people with too much money for their own good will automatically think they’re paying for quality.

Now unfortunately for me, fans of the Big German 3 (BMW, Merc and Audi), are all tasteless morons who can’t take criticism, so they’ll all be round to insult me and make threats. The rest of you who aren’t apes, take my advice and steer clear of this crap car. The VW Polo is better.

[Via http://weblogauto.wordpress.com]

Downtown Los Angeles

Me and my friend went out to down town at 3am and I just got back. Here are a couple shots that I thought were junk in each place out of the batch. I foresee good things in the future

Downtown at 3AM

Downtown at 3AM

[Via http://eseeramorihs.wordpress.com]

Technically perfect

According to their website, “Audi is a manufacturer of exquisite cars – attractive, sophisticated and technically perfect [emphasis mine]“.

Within a year of purchasing my Audi, the automatic climate control system started to work erratically and become uncontrollable.

Some times there would be heat when the air conditioning should have been on.  Other times the air conditioning would be on when the heat should be on.  At other times there would be no air conditioning or heat at all.  In one instance, in the middle of winter, the interior temperature was far in excess of 25C (77F) despite my having set the climate control to only 17 C (62.6 F).

My dealer, Crosby Volkswagen Audi, first looked into the problem around January 2008.  They told me at the time that it was operating to Audi’s specifications.

On March 4, 2008, Crosby conducted further tests at my insistence.  They set the control to 16 C (60.8 F).  They then put a thermometer inside the car.  The temperature on the thermometer varied somewhere between 18 to 19 C ( 64 to 66 F).  They conducted the same test on an “identical vehicle” and contacted Audi Canada.

After all that, they then told me, according to this invoice, that the “vehicle is operating according to manufactors [sic] specifications”.

A climate control system that is off by 3-4 C (5-6 F) is not what I expected from the famed German engineering I’ve heard so much about.  It certainly isn’t what I would consider “technically perfect”.

I have since been told by a few mechanics not affiliated with Crosby Volkswagen Audi that there are three interior temperature sensors in the vehicle.  They have suggested that it might be a fault with one of these sensors.  It doesn’t appear, based upon their work order, that Crosby even investigated this possibility, though one can infer that if the manufacturer claims the car is not capable of better temperature accuracy, one simply has to take their word for it.

If an Audi is “technically perfect“, the definition of perfect may need some revisions.

[Via http://audioilconsumption.wordpress.com]

Audi Launch A5 Sportback with woeful media placement

I like Audi as a brand and where they have come from to the exciting and successful brand they are today.  But,  what the hell are they doing on the Home Page of News.com.au?

Is targeting knuckle draggers and 10 year olds part of the target audience?  Is this the “New Space” for Audi?  I think not.

Bad media buy, bad client approval process.

Audi dont need to interupt users.  Everyone already aspires to own an Audi.  This is a $100,ooo vehicle.

I don’t see other luxury brands here…  I’m just confused…

If you want to talk about the car itself, thats another story…

At first glance it looks like the regular Audi sedan, but after closer inspection the car reveals four seats, a swoopier profile, an A5 Coupe nose and a great big tailgate.

Audi says there’s never been a car like this, and if you are inclined to buy a coupe but can’t handle having two doors and limited luggage capacity, this just might be the car for you.

[Via http://carjudge.wordpress.com]

Top 10 Commercials in Super Bowl '10

First and foremost – CONGRATULATIONS NEW ORLEANS SAINTS on your first Super Bowl victory – well deserved. 

 Now, what’s a marketing blog without a TOP 10 Super Bowl commercial list? Here’s my take on the best strategic and comedic… How many of my favorites  match yours?

#1 Google | Paris Love Story via Google Search

While many tweeted that Google has no need to advertise, the commercial’s strategy was so much deeper than just gaining users/web hits.  Strategy #1: Simple demonstration of Google’s various capabilities to a wide audience.  Yes, us savvy techies know all about Google’s tools but remember “Who” performed at the Halftime show – that audience may not be as savvy and will need some tips.  Strategy #2: The commercial followed a young man’s Parisian Love from college through the birth of his first child – probably about 10 years.  Google not only strengthened their brand identity but proved their confidence in their longevity in the marketplace.

P.S.  Great Job Tristan Smith, grad student a VCU Brandcenter - once again strengthen my wish to become an Alumni.

#2 Doritos | Little boy protecting his momma

Now if this wasn’t just hilariously true! I’m sure many audiences (single-moms, only children, adult single men, etc) can relate to the protective nature of children with dating parents. I must say, Doritos, out of the four commercials and sponsorships – this was by far the funniest, memorable, and buzz worthy investment.  It also started the “slapping” theme that I just don’t understand. 

 #3 Bud Light | T-Pain Auto-tune commercial 

Bud Light did a great job tapping into the varying target audiences of the Super Bowl.  The pop culture auto-tuning commercial caught my eye (or shall I say my ear).  Unless you are familiar with the current debate of auto-tuning in the Hip-Hop music culture, you could probably relate to the ridiculous-ness of auto-tune showing up EVERYWHERE – listen to Jay-Z “Death to Autotune” for the Cliff Notes version  http://www.youtube.com/watch?v=8z13AjI8n4I.

 #4 Audi T3 | Green Police

This was a quick way to educate consumers about how to be ”greener” in their everyday life.  From the more obvious steps like reusable grocery bags and plastic water bottles to the less obvious, battery recycling and hot tub temperatures – Audi touched many of the eco-friendly tips all in a minute.  Throw in some humor and a “Get Out of Eco-Checkpoint Free” card by driving the Audi A3 TDI and you have a responsible and funny commercial.  Now I know that the green debate is much deeper than a 60 second commercial but spreading awareness will always be a necessity and Audi answered while promoting their product.

 #5 Tru TV |Puxatawny Polamalu

As a Pittsburgh Steeler fan I was proud to see the Steelers made it to the Super Bowl after all – with the ironic help of Safety Troy Polamalu’s endorsements (ironic since he was out most of the season due to a knee injury and was a contributing factor to our 9-7 record).  Nonetheless, I much appreciated him not talking about his hair but the mini-me size wasn’t a good look.  Go Steelers!

Rounding out the rest of my TOP 10 list are…

#6 Careerbuilder | Casual Friday | http://www.youtube.com/watch?v=d1FxwagDP8A  

Yes – if casual Fridays are that casual, it’s time to find a new job.

#7 The Simpsons & Coke | Burns goes Bankrupt | http://www.youtube.com/watch?v=syvu-DB6trA

Cross-promotional marketing with a realistic touch – even the millionaires are going broke during this economy (this obviously does not include Coca-cola or the creators of The Simpsons)

#8 Volkswagon | Punch Buggie | http://www.youtube.com/watch?v=MQ3wgX2Oruo

Upon the first 2 seconds of this commercial I too punched my neighbor and said “Yellow punch buggie! No punchbacks!”

#9 Vizio | Interactive Internet TV | http://www.youtube.com/watch?v=cHxmRSYDazE

Working in the telecommunications industry ruined the amazement of such an interactive TV for me but the commercial was still attention grabbing.

#10 Bud Light | Stranded on an island | http://www.youtube.com/watch?v=YTN16DXV4UM

Hilarious… that’s it… just hilarious.

P.S.  E*Trade if you are going to change your signature baby don’t try to trick your consumers by switching out a similar looking child.  Here’s a thought: Have the original baby (probably toddler age now) introduce the new baby in an apprentice-like fashion (with the usual humor).   

So how did your list compare?  I know you have some that didn’t make my list – please do share!

[Via http://queirra.com]

My favourite Superbowl XLIV Ads

Congratulations go out to the New Orleans Saints on their first Superbowl win last night against the Indianapolis Colts. The win means a lot for the city and the state of Louisiana I’m sure.

Many people watch the game just for the ads as well. They probably get just as much, if not more coverage than the game on the news the next day. Thanks to Adweek I got to watch some if not all of them. Here are my 5 (in no particular order):

1.Snickers Celebrity Sack ft. Betty White

2. Doritos Child Slap

3. Hyundai “Brett Favre” (extended version)

4 . Audi Green Car

5. Vizio

Which one was your favourite?

[Via http://inseansopinion.wordpress.com]

Creepy Audi Super Bowl Commercial

This year’s crop of hyper-expensive Super Bowl commercials was, in this blogger’s opinion, a little underwhelming. A few stood out on the plus side, but man, did one stand out on the minus: the “green” Audi commercial. Yes, I know it was some sort of satire and meant to be taken with tongue firmly in cheek. Still, I just don’t get the impression that the maker’s of this piece of alt-history really got how scary this would be. They offer up this eco-totalitarian world where you can be arrested for all sorts of ridiculous things, but wait! Here’s your way out! The diesel Audi! Is the scenario impossible? Probably, but I’m positive that there are a small minority of people watching it that are nodding inwardly saying, “Well, of course we wouldn’t go through people’s garbage, but really, there oughta be a law about (fill in the blank eco-faux pas)”.

Anyway, watch for yourself. Am I just not seeing the humor in it? Does this help or hurt Audi’s brand?

[Via http://jasonholliston.com]

Twizzy's Top Ten - Cars I'd Love to Own

It’s all ironic considering I drive an old HiLux yet have such a passion for fine cars. Anyway, that doesn’t matter. Here’s my list of 10 cars that I would love to have in my posession. This isn’t just a list of cars I like, it’s ten cars that given the opportunity, I want to own. Truth be told, if I had to pleasure of owning just one of these I’d be mighty happy. Even the chance to drive one… now I’m getting desperate. Read on!

- t

So here we go, in no particular order other than the ease of finding a decent picture…

1. Ferrari 250 GT Berlinetta Lusso (1963)

Honestly one of the most beautiful cars ever created in my opinion. Whilst the SWB (short wheel base) and Testa Rossa versions of the 250 seem to be more popular, the Lusso (Luxury) almost seems cooler for it’s nonchalant approach to performance. The longer nose and more natural curves are simply stunning, and as many have remarked; the proportions on this car are near on perfect. Taking nearly 3 months to built, and only 350 being made in a little over 18 months, it remains near the top of my list of cars I would love to own.

2. Citroën DS (1955)

This particular polarises opinion. You either love it or hate it, for me it’s definitely in the former category. From the tapered profile, the covered rear wheels to the indicators sitting up on the roofline, there’s something so undeniably French about the way the DS looks and it has charm that can’t be replicated. Consider that the DS was released in 1955 after 18 years of development, that’s right the car you see here was available to buy 55 years ago! This car pre-dates the ‘57 Chevy and was on the roads when people could still buy a brand new FJ Holden! In a time when kids were drinking Cherry Coke, this car featured hydropneumatic suspension for goodness sake! The DS remained in production for 20 years, and my personal favourite interpretation was the 3rd generation with it’s quad directional headlights. To me, this car is automotive art. A combination of beauty and innovation.

3. Mercedes-Benz SLR McLaren (2005)

Heralding the first car to be produced by the little car racing gang in Woking since the F1 road car, the SLR was considered by many journalists as a failed product. McLaren had created an amazing vehicle, made from lightweight materials like Carbon Fibre and aluminium but Mercedes proceeded to weight it down with electronics until it weighed in at nearly 2 tonnes. Coupled with the fact it was only available as with an automatic transmission and notoriously bad brake feel, nobody seemed to rate the SLR as a true hypercar. Instead branding it as a Grand Tourer (GT). Despite this, the SLR still maintains devastating performance, helped no doubt by that gem of an engine from Mercedes’ tuning arm AMG. The sound that the hand built 5.4-litre supercharged V8 is immense, and I’d be so lucky to be able to hear it thump away as I fired down a deserted road. Visually the thing is stunning, and in my view a much better adaptation of the classic “gullwing” Merc than the recent SLS. Those frontal exiting exhausts, the never-ending nose that pulls some autobot-esque moves to reveal that amazing piece of german hot-rod engineering beneath it. Jay Leno branded this as “the supercar you can drive every day” and that’s something that can’t be bad in my view. For me this represents the best german supercar in decades, challenged only by the even-more-mythical Porsche Carrera GT. Unlike the SLS or the universally loved Audi R8, the SLR has character, and I’m a sucker for the big thing.

4. Ford Falcon XY GT-HO Phase III (1971)

The ultimate Aussie muscle car. Whilst the americans were busy with their huge 2 doors, the madmen at Ford Australia shoved their formidable 351c.i. Cleveland V8 into the Falcon sedan (as it had been doing for years), added the option of the “HO” (Handling Option) package and sent them racing. Only 300 were ever built, which included the ones raced in touring car events (most famously around Mount Panorama, Bathurst). The XY is the final, fastest and most famous of the HO’s. With power ranging from 270-280kw in 1971 (mind-boggling) the XY GT-HO was reputed to be the world’s fasts production 4-door car. Today the GT legend lives on, none greater than that embodied by this Australian icon. Nowadays the price of a genuine GT-HO sits around the $750,000 – $1,000,000 mark. Just awesome.

5. BMW E9 3.0 CSL (1973)

What happens when your racing cars struggle from aerodynamic problems? Why you make a bodykit for it. Because of homologation rules, this meant that the CSL had to come with the bodykit from the factory, however this caused problems when it was deemed illegal to fit the kit in Germany. The solution? Put it in the boot! That’s right, the 3.0 CSL came without the bodykit fitted, ingenious! Dubbed the “Batmobile” for its outrageous looks when fitted with the aerodynamic aids, the beautiful lines of the E9 3.0 meant that with or without the additions the car looked stunning. With a 3.2L straight six under that shark-nosed bonnet and famous BMW handling characteristics it remains a legend.

6. Lamborghini Gallardo LP560-4 (2008)

When Lamborghini was bought out by Volkswagen you’d be forgiven for thinking that the German mindset would destroy the Italian insanity that the raging bull is so famous for. Luckily this is anything but true. It seems that the only thing that Lamborghini lost was the bad parts of being Italian, like reliability. Often overshadowed by its bigger brother, the Murcielargo, the Gallardo always held its own in the performance stakes but lacked a little flare. The Superleggera was great, but it was just a Gallardo with a wing. Then, inspired by the instantly famous Reventon’s jet fighter cues, the LP560-4 was born. To me this represents everything a Lamborghini should be. The new lines only accentuate that brilliant wedge shape, and in virginal white with optional cordelia wheels it becomes what I believe is the best looking supercar currently in production. And then there’s the sound that V10 makes…

7. Audi B7 RS4 Quattro Avant (2006)

Ever since the original came out only in Avant (wagon) form, I was intrigued by the notion of a blisteringly fast wagon. The idea that you could slay old men in their souped up falcodores and porsches and still carry around a load of mates and groceries is something that I think is brilliant. That said, I never quite liked the bigger and more powerful RS6 version, for some reason it didn’t have the same character. The latest version drops the original’s twin turbo V6 for a naturally aspirated V8 that sounds bloody fantastic. For years this has honestly been a realistic dream car of mine, still a few years to go at this rate though… I’ll take one in Sprint Blue Pearl please!

8. BMW E30 M3 (1986)

If you’re wondering why this car is here, you probably aren’t that into cars. During its 6 years of production the M3 competed in just about every form of motorsport everywhere in the world. From touring cars to rallying, the first M3 has done it all. In a lot of ways it remains the only M3 to really live up to its racing heritage as well, with it being built with homologation for Group A in mind. Nowadays the M3 is a force to be reckoned with on the road, often unparalleled in performance, but it lacks the raw race car edginess of its great grandfather. In an era where cars were lifeless econoboxes, the M3 makes square sexy, and wins my heart. I would love nothing more than to take one for a drive along a mountain road somewhere here in Queensland.

9. McLaren F1 (1992)

I’m pretty sure everyone in the world at some point marvelled at the McLaren F1. For years it held the crown as the world’s fastest production car. Set in 1998 it topped out at 391km/h. This was set in a car running a naturally aspirated BMW sourced V12 engine. Only 3 cars have surpassed this mark, all requiring artificial aspiration and vastly more power to overcome the F1’s record. The car featured an amazing lack of technology in areas such as traction control and anti-lock brakes, which Ron Dennis explains as taking away driving feel. There is no doubt that the McLaren F1 is a hardcore drivers car of the utmost calibre, and that’s reflected in its fiery reputation for requiring real driving finesse to get the most from the car. This car really is a modern classic, and to own one would be an honour.

10. McLaren MP4-12C (2011)

Ok, so first off it isn’t actually in production at the moment. But much like its predecessor, the McLaren F1, the MP4-12C looks set to change the way we think of supercars. Gordan Murray tells us that this will be cheaper, faster, and more economical than all of its competitors, and I’m one to believe him. Visually many people seem underwhelmed, but I think it possesses all of the things a good supercar should. Its been accused of looking like the Lotus Evora, but is that such a bad thing? I mean, nobody complains that the newest Jaguar XK looks like an Aston Martin? This car will also mark the first time McLaren will build their own engine, something quite exciting indeed. The car will also bring over more than its fair share of Formula 1 sourced technology, which is ironic considering what the F1 road car stood for. Needless to say, there’s a good chance this car will be as revolutionary as just about everything else to come from the Woking based race car builder started by a New Zealander.

[Via http://project4000.com.au]

January 29, 2010 Sponge

There has been a big emphasis for years now to convince people to GO GREEN. However, people still don’t seem to be catching on to the idea of going “electric” when it comes to cars.  Most people still think electric cars are little “ugly, slow” cars.   Do you think if people really watched these videos, it would change their minds? Why or why not? (You must write 8 sentences or you will get ZERO CREDIT)

WHAT PEOPLE ARE USED TO

THE POSSIBILITIES

FASTER THAN YOUR CAR?

[Via http://steedsclass.wordpress.com]

Review - 2010 Audi S4 quattro

The Good: Sports-car performance, sedan convenience, inspires Kobe Bryant-levels of confidence.

The Bad: Not as fuel-efficient as the EPA would have you think, transmission a bit rebellious.

The Verdict: A near-perfect harmony of speed, style and substance.

The best automobiles are more than transportation appliances. Sure, they move you from place to place just as well as any car, truck, golf cart or Segway – but they do so much more. They inspire passion. They inspire lust. And, like Hugh Grant in any number of estrogen-tastic romantic comedies, despite their flaws, you ultimately come to love them wholeheartedly.

The Audi S4 is one of those cars.

On the surface, the S4 doesn’t seem very different from the A4 on which it’s based. While the S4 receives unique bumpers, a mildly different grille and quad tailpipes in lieu of the A4’s twin pipes, only the hardest core of enthusiasts are likely to notice. It’s a stealthy approach to speed – in stark contrast to the in-your-face aggression of potential competitors like the BMW M3 or the Mercedes-Benz C63 AMG.

(Of course, Audi insists the S4 doesn’t compete with those macho models, instead preferring to stack its stealth sports sedan against the “regular” six-cylinder entry-level luxury sedans – specifically, the BMW 335i, which the S4 is locked onto like a Tomahawk cruise missile.)

The trend of stylish subtlety continues inside, where the biggest variation from the A4 are a pair of sport bucket seats up front – though a handful of other differentiators, such as S4-branded gauges and steering wheel, pop up around the interior. But lack of style was never really a problem with the A4 (at least from my point of view), and the S4’s differences, though minor, add a bit of panache to the car’s looks.

Pop the hood, though, and the changes become a lot more apparent. Instead of the turbocharged 2.0-liter inline four-cylinder in the A4, the S4 runs wild with a 333-horsepower supercharged 3.0 liter V6 capable of propelling the S4 from 0 to 60 in 4.9 seconds, according to both Audi and Car and Driver.

But those numbers seem so cold and abstract compared to those 333 horses. This car is fast. Whee! Fast. The supercharger has effectively no lag (a major advantage blowers have over turbochargers) – punch the throttle, and you’re thrown back into your seat and on your way to that inevitable court date. (“Reckless driving,” my ass…)

While the S4 is based off a front-drive platform (indeed, you can buy a FWD A4 if you really want, but good luck finding one), it thankfully comes with standard all-wheel-drive, which harnesses those gallivanting ponies and sticks them to the ground with the expected Germanic efficiency. Between it and the electronic stability control, even the slipperiest Vermont roads were easily negotiable.

That said, though, click off the ESP, and the S4 will hang its tail out in curves all day long if you want it too (especially on those aforementioned icy dirt roads). I spend the better part of ten minutes baking donuts in the fresh snow of an Asian fusion restaurant parking lot – including several continuous loops around a blue spruce in the middle of the lot. (And I don’t regret it one bit, Ma.)

While a six-speed manual transmission comes standard, my tester put the power down through a seven-speed dual clutch transmission. In the past, I’ve been quite happy with this type of transmission (both in the Audi TT-S and the Mitsubishi Lancer Ralliart), and the S4 was no exception – in automatic mode, shifts are as smooth as a slushbox, while in manual mode, it cracks off shifts with Barry Allen speed.

Adding a seventh, higher gear to the mix adds some virtue to the car’s hefty serving of vice, allowing the S4 to reach an EPA-claimed 28 mpg on the highway and 18 mpg in town. Of course, the EPA test cycle was designed by an engineer who drives like Ralph Nader in a snowstorm, so real-world mileage is a bit lower; I averaged 22.45 miles per gallon over a week of mostly highway driving.

The dual clutch ‘box isn’t perfect, however. Even in manual mode, flooring the throttle in high gear causes the car to drop down several cogs to put you in the heart of the powerband again. In automatic mode, this certainly makes sense, but presumably any driver who’s enabled manual mode wants to make his or her own decisions – and if he/she wants to, say, test top-gear acceleration along the New Jersey Turnpike without being unexpectedly flung towards the Pennsylvania state line, that’s his or her perogative.

Less startling but more annoying, the aluminum paddles on the back of the steering wheel are on the small side – small enough to be all but invisible behind the spokes at 9 and 3 o’clock. I presume this was an intentional move to keep them out of the way for drivers who don’t want to be bothered with shifting for themselves – but it seems kind of a burn to the enthusiasts who, presumably, make up a hefty percentage of the S4’s clientele.

Quibbles aside, the S4’s powertrain makes for one hell of a fun ride; luckily, when the road turns curvy, the suspension and chassis proves more than capable of cashing the checks the supercharged V6 loves to write all over the pavement. As with true sports cars, the S4’s limits will almost always lie beyond those of your nerves (at least on public roads).

Push the car into turns, and it urges you on, encouraging and emboldening you. While the steering can be heavy at low speeds, it lightens up as the car builds velocity, never feeling floaty or disconnected. Few cars instill as much confidence in their drivers as the S4 does.

On a side note, this was the first Audi I’ve tested lacking the Audi Drive Select system, which allows the driver to adjust the suspension, steering and drivetrain’s responsiveness. To what degree the ADS improves non-“S” models, I’m still unsure, but given my experience with the S4, I’d be hard-pressed to imagine how the system could improve on the car’s dynamics – at least, not enough to warrant its $3,950 price.

Of course, sport sedans promise a measure of convenience along with performance – after all, as Mitt Romney learned, society tends to frown on strapping your dog to the roof of your car; there will be times you need that extra room. Not surprisingly, the S4 offers all the convenience of the A4 it’s based on – it just goes faster. Granted, it’s still on the smaller end of the sedan spectrum; it’s possible to fit three adults and a week’s worth of luggage into the car, but let’s just say my backseat-dwelling father would probably not enjoy repeating that drive from Boston to New York City anytime soon. (Especially since he had to share the rear bench with several large bags.)

The Bottom Line:

For anyone seeking maximum driving excitement for around $50,000 without sacrificing utility, the S4 is as good as it gets. It’ll take winding back roads like a sports car at noon and let you drive octogenarian ladies to and from dinner at night. The S4 packs 95 percent of the fun of a sports car with 100 percent of the comfort and handiness of a four-door luxury sedan.

As an automotive journalist, people often ask, “If you could have one car, regardless of price, what would it be?” Usually, I’ll respond with my supercar crush du jour, then offer a quippy remark about the fun factor overwhelming the little inconveniences – crappy gas mileage, hefty insurance rates, lack of room, tricky behavior in town, and so forth.

But today? I might just tell them, “Audi S4.”

Base Price/Price As Tested: $48,125/$53,450

0-60: 4.9 seconds (courtesy Car and Driver)

Fuel Economy: 18 city/28 highway (EPA estimate); 22.45 mpg (observed)

Key Competitors: BMW 335i/335xi, Ford Taurus SHO, Cadillac CTS

[Via http://collegecars.wordpress.com]

50/50

Couple trends I’m on the fence about. I love seeing people try different things more than anybody, these are kind of interesting and I think need to be judged on a car by car basis rather thatn just by the style as a whole. First up is Dayton style wires on euros. I’m kind of tainted on this one, for me wires belong on Jaguar E Types and lowriders, but I can see how and why the europeans view them differently.

Next is stickered body panels, this one really depends on the car so much. I’ve seen it on some Hondas and it really just didn’t appeal to me at all, but on this xB and the IS300 in particular, I think they wear it quite well.

[Via http://ekhatch.wordpress.com]

Standing water: the great equalizer

A fairly entertaining watch (and the R8 V10’s soundtrack is always a pleasure to hear):

We don’t like wet track days (alright, aside from the most hardcore DE drivers, who does?), but we sure would love some time on a dedicated wet handling circuit behind the wheel of someone else’s car. Preferably something like an R8 V10

[Via http://bulgogibrothers.wordpress.com]

VagCom explained....Sort of.

Some of you guys have been wondering what VagCom is. Since  I have mention it on many of my post. Vagcom consist of a computer software and cable interface sold by Ross Tech that allows you to interact with the computers and modules in your car. The software goes beyond letting you diagnose your car and read fault codes, it allows you to change settings in your car to add features that are not available in the US market. A common “hack” is to set up the car so that you can lock it and the windows will roll up by them selves as you walk away.

What you need:

- A windows based computer or Mac running windows via bootcamp or via virtual machine (boooo)

- The Vag Com software (FREE download!)

- a Vagcom cable available here

For more info check our Ross Tech’s website or their Brochure.

Disclaimer: use at your own risk, I am not responsible if you mess up your car using this software or if your warranty is voided.

[Via http://askavwsalesguy.com]

Volvo - Getting the Parts You Need Now

Almost every brand has a fan club in the world of cars these days, and Volvo is little different in that regard. With so many great models over the years, though, it’s hard to blame brand devotees for their loyalty to this name, though. Combine superior performance, durability, and unique styling within the industry, and you have a name many car buyers can’t separate themselves from. As time goes on, though, any car needs a part here and there, and finding the right supplier for a brand like this one can be tough. Wondering where you can get the Volvo parts you need right away? This guide may help you spot a great Volvo auto parts supplier from a mile away.

• Look for a knowledgeable company with a long history. Any good parts supplier will have the knowledge necessary to help you get exactly what you need the first time. A company’s history, though, is pretty useful too. In an economy like this one, you want an organization that will be there tomorrow when you need help, not just today when you need the part shipped to your location. A company with history probably also means they’ve had time to build quite a reputation, and that can give you the peace of mind you need as you place an order.

• Look for an easy-to-use online interface. The days of thousand page greasy parts catalogs are long-gone, as are difficult telephone ordering systems. You need a company that offers customer service by phone, yet the ideal online ordering system so you can choose what you need instantly, and click all the way through to a shipping page without a hassle.

• Look for a company with great locations. Ordering your Volvo auto parts from some guy’s basement in Philadelphia may be fine, but the chances are good that it’s not going to reach you very quickly. You’ll want to look for a company that has a number of locations throughout the United States.

• Look for a company with solid shipping policies. Buying a part on Ebay from a garage that only ships every other week doesn’t spell fast delivery. Buying from a dealer who guarantees same day shipping in most cases, though, means you’ll be on your way to repair much faster than you’d imagined.

Volvo auto parts may be getting tough to find, but these tips can help you spot a reputable dealer like Hirsch Industries right off the bat.

[Via http://hirschindustries.wordpress.com]

Tahun 2010, Audi Siapkan 8 Model Baru

(MARCUS BRANDT/AFP/Getty Images)

Berlin, 07 Januari 2010 – Kendati perekonomian global di 2010 ini diramalkan masih belum pulih dari dampak krisis keuangan global yang mendera dunia sejak setahun lalu, bos Audi AG, Rupert Stadler optimitis penjualan produk akan terus bertumbuh.

Ketua Dewan Manajemen Audi AG ini juga mengatakan Audi akan meluncurkan delapan produk baru sepanjang 2010 ini.

“Meski dampak krisis global akan terasa selama 12 bulan mendatang, kami yakin akan mencapai pertumbuhan di 2010 ini,” tutur Stadler dalam siaran pers Audi yang dikirim PT Garuda Mataram Motor, Agen Tunggal Pemegang Merek Audi di Indonesia, Jumat (8/1).

Seperti diwartakan sebelumnya, pabrikan ini mengumumkan akan menggelontorkan investasi senilai 7,3 miliar euro atau Rp 96,6 triliun mulai 2010 ini.

Dana sebesar itu selain untuk menambah jumlah varian produk juga untuk meningkatkan kualitas produk. Audi berusaha untuk meningkatkan jumlah varian produknya dari 34 model yang ada saat ini, menjadi 42 model pada 2015.

Di antara varian yang digelontorkan Audi mulai 2010 adalah, varian A1, A7, A8, dan R8 Spyder. Bahkan di 2011 perusahaan ini akan memproduksi varian varian Q5 versi hibrida.

Selain itu, Audi juga akan menambah kapasitas produksi dan perangkat pendukung pabriknya yang berada di Inglostadt dan Neckarsulm guna meningkatkan kualitas produknya.

Stadler optimistis penjualan 2010 bakal meningkat, karena kinerja penjualan sepanjang 2009 yang gemilang akan memberi dasar yang kuat bagi kinerja tahun ini. Ia mengatakan target penjualan 2009 perusahaan ini hanya 900 ribu unit, namun hingga November telah terjual 925 ribu unit.

“Bahkan selama tiga kuratl pertama laba operasional Audi mencapai 1,172 juta euro (sekitar Rp 15,5 miliar) dan penjualan meningkat 5,4 persen dibanding periode sama tahun sebelumnya. Sehingga kami (optimistis) dapat bertahan dan meraih sukses (di 2010),” tandas Stadler tanpa menyebut target pertumbuhan.

Sumber foto

[Via http://rajufebrian.wordpress.com]

Time Machine.

I really want one, I want the ghost of rally’s past to come to my bedside and show me the ways things used to be. If you have only heard of Group B, if you have never heard of Group B, if you think you know Group B, please take your time to look through the following links. I’m not asking you to, I’m telling you, and I really don’t want you viewing this blog unless you’ve spent some time looking through this.

You see, the picture above, is the pinnacle of Motorsport. Nothing greater, the greatest. You may be thinking I’m just another blogger/journalist caught up in the popularity of group B. You’d be right in someway, but much like the mass population loves to get lost in books of fantasy, holding their swords, slaying their dragons, Fire breathing, mountain navigating, monsters roam my mind. The difference is, group B Happened, there was no ring, there was no sword in the stone, just an unruly contest of might that happened on real soil, with real witnesses, and consequently, real casualties.

Please, if you are vague on the story of Group B, I will not provide coles notes, sit down, and read through. Never since has such brutal force been released on public roads for competition, nor before.

Visual Pictoral of Group B.

Once your done that, please take time to watch through the documentary.

Start here:

once your done with those parts continue here:

There the very moments that killed Group B.

Thank you for your time.

[Via http://speedhero.wordpress.com]

A Prodigal 2009 reviewed: Happy New Year to you all

We’ve been blogging for a couple of years now but we like to think of 2009 as The Prodigal Guide’s first real year.

It’s really only in the last 12 months that we’ve made a concerted effort to keep the blog regularly updated and relevant. And we’re delighted to report that the effort seems to have paid off. You’re reading The Guide in ever-increasing numbers: we have ten times more monthly hits than we did at the beginning of the year. For that, we thank you.

We hope you’ll continue to stay with us in the years ahead – we’ll be doing more, writing more and involving you more than ever before (not least, with a renewed focus on The List.) In the meantime, here’s our review of 2009’s highlights. See you next year.

Cars

We started the year on a high, celebrating the news that Chris Bangle was finally retiring. At last, a chance that BMWs might be elegant again.

The Porsche Panamera loomed large in more ways than one in 2009. We welcomed the first shots of its beautiful cabin, recoiled in dismay when the exterior styling was revealed and then a gorgeous ad made us question our sanity. We’re still undecided.

Styling is a tough thing to get right, but when you do, it can make all the difference. Witness the stunning Maserati GranTurismo; the courageous Lamborghini Insecta Concept; Ferrari’s return to form with the 458; or the Alfa Romeo 8C Spider that continues to take our breath away every time we look at it.

But we wouldn’t want to give you the impression that we just watched 2009 pass by as we sat on the automotive sidelines. Oh no. As we try to do at least once a year, we set ourselves a little motoring challenge in 2009. The Prodigal Run 2009 involved blasting down to Geneva and back in the Audi S4. We just about made it.

Films

Not a great year for movies really. We had a decent stab at predicting Oscar winners in February; then sat back and started looking forward to the year’s releases. Inglourious Basterds, Public Enemies, Shutter Island and Mel Gibson’s return in Edge of Darkness were all exciting enough to prompt a post. On the review front only three – very different – films got us to put fingers to keyboard in praise: Daniel Day Lewis’ unparalleled, career-defining performance in There Will Be Blood, the joys of seminal Western The Searchers; and the best damn drunk on celluloid: Annie’s Miss Hannigan.

Food

We did a lot of eating this year but the highlights were surely: the inimitable Hunan in Pimlico; our favourite Thai restaurant, Sukho, in Fulham; phenomenal steaks at Shoreditch’s Hawksmooor; the wonderful Gilmour’s in Chelsea; peerless burgers at Byron on the King’s Road; superior cocktails at both Eight Over Eight (now, very sadly closed) and Hereford Road; and, last but not least, the excellent Bedford & Strand.

We also owe an honourable mention to the ancient art of Dim Sum making. We wrote up to very different examples of its execution: Ping Pong in Notting Hill and Hong Kong’s BO Innovation. Both were pleasing in very different ways.

Low points for our palates? Well, Benihana and Bertorelli need to slug it out for that title. Low points for out reputations? The meal we had at Isaka-Ya in Brussels that we were too drunk to remember let alone write about authoritatively…

Gadgets

The year started on a low with the news that Pioneer, purveyor of the world’s finest plasma screens, was pulling out of the market. But while we were mourning that, February and the Mobile World Congress soon rolled around with some enticing news: Nokia’s E75 and Samsung’s OmniaHD both looked promising. Both, unfortunately, were ultimately disappointing.

The other huge disappointment in 2009 was Nokia’s N97: a device with such incredible potential was let down by some odd hardware decisions and some truly terrible software. Shame on Nokia. In July, as a result, we had no choice but to declare the N86 the best phone the Finns currently make. But that was before the N900 surfaced. Reviews since have demonstrated some of this new tablet device’s weaknesses. Nevertheless, we remain convinced that the N900 – or rather its successor – represents Nokia’s best hope of getting back in the game.

While we’re talking gadgets, we’d be remiss not to mention the incredible technology that Audi have crammed into its latest A8. Surely, a geek’s only possible choice of wheels.

Watches

As a whole, 2009 was all about vintage here at Prodigal Towers. As early as February we’d posted about the allure of vintage watches but it wasn’t until October that Straight-Six threw himself into the world of vintage with gusto, trading in his entire watch collection for just a couple of old Subs. We questioned his sanity. He retorted and has been waxing lyrical about vintage ever since.

Along the way, while welcoming Omega’s new Liquidmetal Seamaster Planet Ocean as the latest example of the brand’s renaissance; uncovering a left-handed Rolex Sea-Dweller and rubbishing one of our friends’ suggestion that the IWC Aquatimer Automatic 2000 was a timeless classic, we also found time to advise others on how to spend £1,200 on a vintage piece.

The highlight of 2009 from a watch perspective though took place over two days in November during which we combined a drive to Geneva, a presentation from the Panerai CEO, and a visit to SalonQP. Both were fantastic fun and ultimately led to our attendance at Bonham’s auction later in the month. This is a sale which Straight-Six would rather forget: after partaking in one too many glasses of wine over a simply superb lunch at Scott’s, he managed to ‘drunk purchase’ an IWC Pilot’s Chronograph by mistake. We had to retreat to the bar at Claridges for some restorative Martinis. An expensive but truly Prodigal day out.

[Via http://theprodigalguide.com]