First and foremost – CONGRATULATIONS NEW ORLEANS SAINTS on your first Super Bowl victory – well deserved.
Now, what’s a marketing blog without a TOP 10 Super Bowl commercial list? Here’s my take on the best strategic and comedic… How many of my favorites match yours?
#1 Google | Paris Love Story via Google Search
While many tweeted that Google has no need to advertise, the commercial’s strategy was so much deeper than just gaining users/web hits. Strategy #1: Simple demonstration of Google’s various capabilities to a wide audience. Yes, us savvy techies know all about Google’s tools but remember “Who” performed at the Halftime show – that audience may not be as savvy and will need some tips. Strategy #2: The commercial followed a young man’s Parisian Love from college through the birth of his first child – probably about 10 years. Google not only strengthened their brand identity but proved their confidence in their longevity in the marketplace.
P.S. Great Job Tristan Smith, grad student a VCU Brandcenter - once again strengthen my wish to become an Alumni.
#2 Doritos | Little boy protecting his momma
Now if this wasn’t just hilariously true! I’m sure many audiences (single-moms, only children, adult single men, etc) can relate to the protective nature of children with dating parents. I must say, Doritos, out of the four commercials and sponsorships – this was by far the funniest, memorable, and buzz worthy investment. It also started the “slapping” theme that I just don’t understand.
#3 Bud Light | T-Pain Auto-tune commercial
Bud Light did a great job tapping into the varying target audiences of the Super Bowl. The pop culture auto-tuning commercial caught my eye (or shall I say my ear). Unless you are familiar with the current debate of auto-tuning in the Hip-Hop music culture, you could probably relate to the ridiculous-ness of auto-tune showing up EVERYWHERE – listen to Jay-Z “Death to Autotune” for the Cliff Notes version http://www.youtube.com/watch?v=8z13AjI8n4I.
#4 Audi T3 | Green Police
This was a quick way to educate consumers about how to be ”greener” in their everyday life. From the more obvious steps like reusable grocery bags and plastic water bottles to the less obvious, battery recycling and hot tub temperatures – Audi touched many of the eco-friendly tips all in a minute. Throw in some humor and a “Get Out of Eco-Checkpoint Free” card by driving the Audi A3 TDI and you have a responsible and funny commercial. Now I know that the green debate is much deeper than a 60 second commercial but spreading awareness will always be a necessity and Audi answered while promoting their product.
#5 Tru TV |Puxatawny Polamalu
As a Pittsburgh Steeler fan I was proud to see the Steelers made it to the Super Bowl after all – with the ironic help of Safety Troy Polamalu’s endorsements (ironic since he was out most of the season due to a knee injury and was a contributing factor to our 9-7 record). Nonetheless, I much appreciated him not talking about his hair but the mini-me size wasn’t a good look. Go Steelers!
Rounding out the rest of my TOP 10 list are…
#6 Careerbuilder | Casual Friday | http://www.youtube.com/watch?v=d1FxwagDP8A
Yes – if casual Fridays are that casual, it’s time to find a new job.
#7 The Simpsons & Coke | Burns goes Bankrupt | http://www.youtube.com/watch?v=syvu-DB6trA
Cross-promotional marketing with a realistic touch – even the millionaires are going broke during this economy (this obviously does not include Coca-cola or the creators of The Simpsons)
#8 Volkswagon | Punch Buggie | http://www.youtube.com/watch?v=MQ3wgX2Oruo
Upon the first 2 seconds of this commercial I too punched my neighbor and said “Yellow punch buggie! No punchbacks!”
#9 Vizio | Interactive Internet TV | http://www.youtube.com/watch?v=cHxmRSYDazE
Working in the telecommunications industry ruined the amazement of such an interactive TV for me but the commercial was still attention grabbing.
#10 Bud Light | Stranded on an island | http://www.youtube.com/watch?v=YTN16DXV4UM
Hilarious… that’s it… just hilarious.
P.S. E*Trade if you are going to change your signature baby don’t try to trick your consumers by switching out a similar looking child. Here’s a thought: Have the original baby (probably toddler age now) introduce the new baby in an apprentice-like fashion (with the usual humor).
So how did your list compare? I know you have some that didn’t make my list – please do share!
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