I like Audi as a brand and where they have come from to the exciting and successful brand they are today. But, what the hell are they doing on the Home Page of News.com.au?
Is targeting knuckle draggers and 10 year olds part of the target audience? Is this the “New Space” for Audi? I think not.
Bad media buy, bad client approval process.
Audi dont need to interupt users. Everyone already aspires to own an Audi. This is a $100,ooo vehicle.
I don’t see other luxury brands here… I’m just confused…
If you want to talk about the car itself, thats another story…
At first glance it looks like the regular Audi sedan, but after closer inspection the car reveals four seats, a swoopier profile, an A5 Coupe nose and a great big tailgate.
Audi says there’s never been a car like this, and if you are inclined to buy a coupe but can’t handle having two doors and limited luggage capacity, this just might be the car for you.
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